Hklgff guide

Back-link exchange benefits everyone.

A back-link in its' simplest terms is: established every time any website has a visible hyperlink to another website. Each search engine rate back-links differently and their rating systems are guarded secrets. It is industry accepted that your site needs to be GOOGLE recognized or you miss out on 80% of your potential customers. Google rewards back-links within the same industry and back-links on sites using the same key words with their highest possible ranking, or so the SEO search engine optimization industry would have us believe.

For example: for the very highest back-link rating a cooking school would want to back- with other cooking schools, using similar key words involving cooking school. if this was a Thai cooking school in BKK, the highest ranking back-links would be with cooking schools in Bangkok. If they were a culinary arts school including fruit carving, vegetable carving, bakery classes, they would want to back-link with culinary arts schools offering the same services and using the same keywords.

Back-links are also established when a blog is accepted, or a comment on a blog is accepted, so long as you enter your full website URL in the URL box usually below the user name box and above the comment box. It is considered rude and or spamming to place the URL inside the comment box and will greatly reduce the acceptability of your blog comment. Most successful blog comment acceptability will result from paraphrasing part of the article and adding something worthwhile. But you will see a lot of that's reads like: "nice, hey keep up the good work", "I like that" " I must try that" all which when accepted earn you the same back-link as a well thought out response will so over complicating your answer may make it less acceptable. Blog comments accepted on the days hot topics are usually rated higher than other blogs and it stands to reason that blogs in your industry would rate higher than non related blogs.

You also receive back links by writing articles and having them accepted by on-line publishers as the website URLs are in the authors biography and form part of the published and reprinted articles. If you are writing for back-links then you should attempt to publish with high ranking publishers such as EzineArticles. You will find the higher ranking publishers will be very restrictive as to owners pumping their business interests except through the authors' biography.

Of all these back-links the most difficult to obtain, is the same territory competitors back links as most competitors don't like to advertise their competitors because it feels self defeating when promoting a competitor. But in the eyes of Google, and most of the other recognized demi-gods, you have done something that gets high rating and helps maintain or boost your Google page location and your Google page ranking.

There is another immeasurable back-link value and that is to back-link to community accounts like Facebook account(s) and Twitter. For Facebook to be effective it is thought you need to establish a URL link with each on each of your friends' pages. It may well take your friends copying and pasting your web site URL to their home page links. Easier said than done! If you offer something free and enjoyed by all you can include your URL in your welcome acceptance wall posting or message to your new friend. For example a cooking school could offer their recipes as free download as a new friend gift and if your wall posting is not removed it is thought that you have established a back-link.

The general accepted practice for back linking is to add a competitors URL to your site then approach them to do the same for you. Cooking Schools Intl. has done exactly that and now has what is believed to be the most complete on-line Thailand Cooking School Directory and has by doing so given all these schools a one way back-link and is actively pursuing exchanging back-links with every company in the directory.

Please feel free to make a link to this article in your back-link exchange communications to help educate the many website owners or their email readers so they can better understand that

Back-link exchange benefits everyone.

This article describes how Dreamweaver implements templates. Technically, to use Dreamweaver templates, you don't need to know any of the information given in this article; but it is handy to know something about what's going on under the hood in case you need to troubleshoot a Dreamweaver template based document.

Templates are a tool that is used in many computer applications including Microsoft Word, AutoCAD, and other office automation and design products. Templates are useful when you have a group of documents that share many similar design features. You implement the common features one time in the template, and then just customize the template with the individual features of each document.

Templates are Used Only at Design Time

It is important to understand that are totally a design time construct. Only two things separate a Dreamweaver template from any other HTML document:

1. Dreamweaver template documents have a ".dwt" extension.

2. Dreamweaver templates contain specially defined HTML comments that define the editable and non editable area of the template.

When you create an "instance" document that is based on a Dreamweaver template and store it on a web server, the web server is completely unaware that the document was based on a template. It treats the document the same as any other HTML document, and ignores the template comments in the document the same as it would ignore any other comments in an HTML document.

Similarly, a web browser would be completely unaware that a document was based on a Dreamweaver template, and would also ignore the template comments the same as it would ignore any other comments in an HTML document.

Tag Syntax

Dreamweaver has two sets of tags:

* Template Tags are used in template files (files that have suffix .dwt).

* Instance Tags are used in the "instance" documents you create that are based on a template file (files that typically have a suffix .htm or .html).

Dreamweaver defines about thirty different template tags, but all of them have the following syntax:

where TEMPLATE_TAG_NAME and the parameters are replaced with an actual template tag name and actual parameter names. For example:

In the above example, the template tag is a TemplateBeginEditable tag named "Region 1".

The syntax of instance tags is quite similar:

Tag Pairs

Many template tags are paired, having an opening and a closing tag. For example, the "TemplateBeginEditable" tag described above always starts an editable region that is ended with a "TemplateEndEditable". The two tags come as a pair, defined as follows:

-- HTML Code goes here --- How Dreamweaver uses Template Tags

One of the simplest and most important things that Dreamweaver does with Template/Instance tags is to define what regions of an instance document (document created based on a template document) can be edited. BUT BEWARE . . . If you use Dreamweaver to open a template based document in CODE VIEW, you can edit any part of the document in any way you please -- but this is generally not a good thing to do. In Dreamweaver document design view, Dreamweaver respects the instance tags that are included in a document; for example, it will only allow you to edit areas of the document that begin with an "InstanceBeginEditable" (or similar type) tag.

When you have finished editing your web page, the Dreamweaver Instance Tags will remain in it, but as previously stated, these tags are ignored by your Web Server and your Browser.

Finally, if you update a template in Dreamweaver, all of the documents based on the template will be updated too.

Conclusion

Dreamweaver templates work by using specially defined HTML comment tags to mark regions of Dreamweaver template documents and instance documents. You should recognize Dreamweaver template and instance tags, and understand what they do, but you should only edit them in Dreamweaver Design View, not in Code View. For more information on actually using Dreamweaver templates, see my upcoming article "Dreamweaver Tip: Build Better Websites Faster with Templates".